TINGKAT KEPERCAYAAN PELANGGAN TERHADAP INTERNET STORE DAN KESEDIAAN UNTUK MEMBELI

Abstract

The rapid growth in the marketplace is highly influenced by the greatest development
and use of the internet that can answering the needs of to up-to-date information about
products and any other things while can be accessed everywhere and anywhere. This is
called e-Marketing or marketing-based electronic. E-marketing become very important
for the companies that sell its product online or its often called internet store. The study
was conducted to observe the correlation between level of customer trust on the
Internet store and the willingness to buy the products through the internet store. The
studied site is www.bhinneka.com. The research method using six variables: Perceived
Size, Perceived Reputation, Trust in Store, Attitude, Risk Perception and Willingness to
Buy. The hypothesis was tested using correlation analysis and regression analysis. The
study concluded that level of customer trust on the internet stores have relationship and
impact on their willingness to buy through the internet store.